USC Hoops

2017-2018 Season Campaign
USC Hoops

Creating a visual identity for an up and coming college basketball program making it’s own waves.

USC Hoops 2017-18 Season Marketing Campaign

USC has a rich history behind their football program, but their basketball program has always played second fiddle. With the newfound success of the team and multiple NCAA Tournament runs in the last decade, it was time to give the team a fresh new identity that they could rep and be proud of.

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