Branding and Visual Identity
By Brady Patterson
After moving to Savannah, Georgia, I met Mimi for the first time at a local barber shop where she revealed her plans to open her own shop one day. After realizing I was studying Graphic Design, we promptly began working together to create a logo and identity for her dream shop. Growing up in New Orleans, Mimi knew she wanted to tie in the French Victorian aesthetic of both cities together to create a traditional cut and shave barber shop that focused on comfort and quality.
Being inspired by the French Victorian architecture of the city, I began to explore art nouveau style typography. This typographic style features decorative serif fonts, swooshes, and borders that were commonplace in printing at that time period. I started my process by hand drawing multiple logo styles and from there we chose our favorites to take into the digital realm. From there I created an entire visual identity for the brand.
Over the course of a year, we built a visual identity that would perfectly match the historic Bull Street district outside of Forsyth Park. We began to see a revitalization of the entire area, as more art galleries, and businesses joined suite. She has since seen her business expand into two locations and has been named Barber Shop of the Year by Savannah Connect Magazine two years in a row!
Mimi offered me a great deal of responsibility and trusted my vision every step of the way. She showed me the importance of working with clients who believe in you and want to accomplish a common goal. Here's to many more awards!