As a former athlete, the digital world has become my basketball court, and the hustle mentality has carried over into the DNA of all of my work. My goal is to use technology as a driving force to improve peoples lives, connecting culture with education and great User Experience.
All of my projects start on rolls of paper with an in depth Design Thinking strategy famously created by Tim Brown and his creative team at IDEO. I begin each case study by asking How Might We, and finding the exact problem my design will solve. This process involves the necessary stakeholders and invites everyone to put on their creative thinking caps in order to ensure the best outcome for all.
Logo and Identity
Digital Product Design
Responsive Web Design
My expertise lies in Creative Direction, User Experience, and User Interface Design. I love creating new products from scratch, as well as improving upon existing technology to perform at a higher level. The journey as a Designer began in athletics, interning as a Designer for the San Francisco 49ers before taking over as Lead Designer for USC Athletics focused mainly on Brand, Social Content, and Marketing.
A shift into freelancing led me to work with brands such as Apple, Hulu, and Adidas, before transitioning into the world of Product Design.I love the process of creating a vision, and telling the story of the product from concept, through iterations, into conclusive learnings that guide great experiences for the user.