Reimagining MedMen’s in-store digital menu experience to destigmatize cannabis and help users discover their desired state of mind.
MedMen Statemade Digital In-Store Retail Experience
To celebrate the launch of the premium cannabis brand [statemade]. We reimagined MedMen’s in-store digital menu experience with a custom built iPad application that empowers users to explore the [statemade] brand and discover their desired state of mind. After the first year of recreational cannabis sales in California, we had the opportunity to work hand in hand with our business intelligence team to break down the analytics and contextualize behaviors to create the best in-store menu experience we could imagine.